You are a popular retailer selling goods from crockery to household machinery. You have recently built yourself an interesting website to market your product, with perfect design, extremely attractive product description, and magnificent UI. Your sales have also gone up, including purchases by international audience, that's incredible indeed! You campaign through Google Ad-words with Pay per Click, yet you need to drive more traffic to your website.
Fortunately, for online storekeepers, there are number of ways to entice new customers or visitors to become long-term buyers. This article shows you some of the most interesting ways to produce best results with less effort. Always check your site stats after 30 days to get a good look at the changes and trends taking place. It will help you to apply effective strategies and employ analytic tools that help you gauge your website strength and progress it has made since it first went online. Google Analytic is used most commonly by many website owners.
1. Plan on Re-marketing:
Re-marketing strategy offers online store owners to increase its potential buyers and turn them into long-term buyers with less effort. Re-marketing done through Google AdWords provides advertisers an opportunity to reach out to their customers who have visited the site once and went without really purchasing anything. For instance, John visited your online store to compare price rate of branded watches and didn't really make any purchase. You can advertise your ads whenever John browses Google for other online stores to make his purchase.
Google Content Network allows you to place your ad and attract potential customers to make a purchase from your online store. In order to complete an online transaction from your store, you can offer you customers an incentive such as, discount coupon or entry into a lucky draw. You can also attract customers who have made a purchase previously, through Email and offer them a 30% discount on any item they purchase from your online store.
2. Creating Relevant Content:
Revamping your content strategy for your website is an important factor in attracting more visitors to your website. If you continuously update, add fresh and interesting content to your website, the visitors will revisit your website for new updates and stuff that they like. Putting up more blogs that connect with online visitors or articles that offer tips, on your website will attract more traffic. Updating your website with fresh content is crucial to your website's success.
3. Introducing Incentives:
Your audience love discounts, free subscriptions and giveaways. If you add incentives in your marketing plan on a monthly basis, you will attract more visitors to your website. You can offer weekly coupons or monthly discounts, whichever suits your store and let customers come to you. You can also offer discounts at the start of a season.
4. User Interface that works:
Your website must be good with user interface and site navigation. Your placement of links will offer customers a user-friendly experience and save their time when they want to reach their desired product instantly.
5. Utilizing Social Media:
Your website must carry links to your social media channels. Your active participation on Facebook, Linked in, Twitter counts. You can add updates as well as offer incentives by using your social media pages effectively.
With these five tips you can attract more visitors to your website. Remember each visitor is important as he or she can become a regular customer if your website is projecting your brand or services efficiently.
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