Many internet marketers try their hand at PPC advertising (also called cost per click) to get the right kind of visitors to their site. The advertiser only has to pay the website owner when the ad has been clicked. Since there is a financial outlay here, it is very important to do this advertising right. While this is important at any stage of your business, it is especially crucial during the first stage of your business when startup costs are high and revenues haven't yet started coming in. The following tips will help you get the best results from your PPC ads.
- Since you'll have a limited number of characters to use in your advertisement, you need to make sure that each one counts for something. You could use your company name in the title as well as keywords that correspond to your product or service.
- You should also use the right keywords in your ad copy, making sure that you do not overdo it. Keyword stuffing makes your ad look weird and people are unlikely to be influenced by it. Choose your keywords very carefully or else you will just attract clicks that do not result in business, but which you have to pay for in any case.
- Do not stop with one advertisement. In fact, you should tweak your ad many times over to hit upon one that is the most successful. Just because you like a particular advertisement for aesthetic or any other reasons does not mean that it will attract clicks. If you try different versions of your ads then you will definitely be able to get one that works best for you.
- Effective ads are able to convey the 'feel' of the product. Therefore, you need to use a playful or serious tone that suits your product or service. For instance, a playful tone will not help you if you are selling financial services.
- Check your ads for typographical errors because they can make your product look less credible.
- Check your ads to see whether they have a high enough conversion rate. If their conversion rate is low then you definitely need to redo them or cancel them altogether.
PPC advertising is definitely a great way to get business on the internet. However, you do need to make sure that you get the best results from this type of advertising in order for your business to thrive.